In April 2014, an international committee surveyed the portfolios of 174 nominated photographers and selected 12 to participate in November's Joop Swart Masterclass. Each of the 12 photographers is asked to prepare a photo essay on the year's theme of Irresistible. During the masterclass, the participants discussed their work in detail with six leading industry professionals. The masters gave presentations about their particular fields and lead in-depth discussions on other aspects of photojournalism.
The Joop Swart Masterclass is supported by Corbion, Ammodo Foundation and Canon, who provides all participants with a grant. World Press Photo receives support from the Dutch Postcode Lottery and is sponsored worldwide by Canon.