Maurice Lacroix official watch partner of World Press Photo Awards Ceremony

© Thomas Buchwalder

Maurice Lacroix is the official watch partner of the prestigious World Press Photo Awards Ceremony, which this year takes place in Amsterdam on 7 May.  Besides the presentation of watches to the first prize winners of each category, the three-year partnership deal also includes the annual Follow Your Convictions grant, worth €20,000, initiated by Maurice Lacroix and to be presented during the Awards Ceremony.

Martin Bachmann, CEO Maurice Lacroix, says of this new collaboration, "The partnership with World Press Photo, which has been the world's most prestigious photo contest since 1955, perfectly encapsulates the message behind our ‘Follow your convictions' philosophy. Photographs tell authentic stories, capture true events or evoke contemporary themes. And the unifying factor in all this is the ability of photographers around the world to follow their convictions. It is their work alone that allows such an emotionally charged record of the times we live in to emerge."

Michiel Munneke, Managing Director of World Press Photo, says "I am excited about our cooperation. We share common values like excellence and authenticity. Maurice Lacroix creates a range of watches all characterized by designs reflecting the personalities of the designers. They push the boundaries of conventional design. Taking risks simply because they believe in it. The concept of ‘following your convictions' perfectly applies to photojournalists. Commitment, dedication and staying true to what you really believe in, is what makes them cover the world for us. I am very pleased Maurice Lacroix is joining us in celebrating excellence in photojournalism by supporting our annual Awards Ceremony and enabling one award-winning photographer to following his or her convictions with a grant."

The Awards Ceremony is preceded by a two-day program of lectures, discussions and screenings of photography. The exhibition of prize-winning photography will be shown at the Oude Kerk in Amsterdam from 22 April to 19 June and subsequently visit over 100 locations around the world.

About Maurice Lacroix
Since the launch of its first watch model in 1975, Maurice Lacroix has to become a sought-after Manufacture brand. With its own workshops producing complex components for mechanical calibres, Maurice Lacroix joined the exclusive league of Swiss Watch Manufactures at the end of 2006. Thanks to continued innovative development in both technical fields and design, Maurice Lacroix has registered several patents and trademarks. Maurice Lacroix is one of the few independent watchmakers and employs more than 200 people worldwide, the majority of whom are based at the international head office in Zurich and the production facilities in Saignelégier and Montfaucon in Switzerland.

About World Press Photo
World Press Photo is an independent, non-profit organization committed to supporting and advancing high standards in photojournalism and documentary photography worldwide. It strives to generate wide public interest and appreciation for the work of photographers and for the free exchange of information. From its office in Amsterdam it organizes an annual contest, exhibitions, educational programs and a variety of publications. Since 1955, more then 2100 World Press Photo exhibitions have taken place in 450 cities in 115 countries around the globe.