Identifying the best multimedia productions
As a new venture for the organization, World Press Photo decided to use a nominating committee for the first edition of the multimedia contest. We have had successful experience working with a nominating committee for the annual Joop Swart Masterclass and believed that mobilizing the networks and communication channels that have been used to attract entries for the photo contest would only cover a part of the multimedia community worldwide.
The nominating committee consisted of recognized experts, with wider-ranging backgrounds than just traditional photojournalism. Each nominator was requested to nominate up to three productions in the two categories of the multimedia contest: linear and interactive. At the end of the nomination period, the creators of the nominated productions were invited to submit their production to the World Press Photo Multimedia Contest. In order to ensure that the nominators were able to make a selection without outside pressure, their names remained anonymous until the announcement of the shortlisted productions.
The jury meets in Amsterdam
The jury for the World Press Photo multimedia contest consisted of five jury members, who came together for a four-day judging session in Amsterdam. Ed Kashi, the jury chair, was responsible for maintaining the highest level of professional integrity, ensuring professional deliberation and keeping all jury members fully involved in the judging process. The jury was assisted by a secretary. The secretary ensured that the judging protocol was followed and was responsible for all procedural matters. The secretary had no vote.
The process of judging linear and interactive productions
The judging process consisted of a series of rounds, during which the jury selected the productions to continue on to the following round. At the beginning of each round, the jury was presented with the nominations, after which they were given time for deliberation. For the judging of interactive productions, each jury member was given 25 minutes to review each nomination on their own.
After each production had been presented, the jury members voted anonymously on the production. The secretary announced the productions that will progress to the next round, although the ranking was not shared with the jury. It was also possible for a jury member to defend a production that did not make the cut, after which there was time for deliberation and voting.
Prior to the presentation of productions in the second round of judging, the secretary informed the jury of the motivation of the nominating committee member for submitting the production to the contest. The rounds continued until the jury had narrowed down the nominations to three productions in each of the two categories. In the final round, the jury could choose to review the productions once more as well as hold a final round of deliberation prior to voting.
Publishing the shortlist
Following the judging, the jury published a shortlist identifying the top three productions in each category. At this time the list of the nominating committee members was also published. First, second and third prizes in each category were announced during the World Press Photo Awards Ceremony on 7 May 2011.
Read about the setup of the photo contest judging here.