Keith W. Jenkins, chair of the 2013 multimedia contest jury. Photo © Welton Dolby III / NPR

Keith W. Jenkins, the chair of the 2013 multimedia contest jury talks about his expectations for the upcoming contest.

World Press Photo: What do you expect to see in this year's contest?
Keith W. Jenkins: In this year's contest, I would expect to see more pure video. Much of what we saw last year, with only a few exceptions, was video attempting to incorporate still photographs in order to qualify under the rules. Often those efforts felt forced, and the visual and audio storytelling suffered as a result. I hope that this year's entries will focus more on the storytelling and worry less about the appropriate format. I also hope to see more pure photo/audio presentations. In our collective rush to video, we have often overlooked the power the still image has to freeze us in a moment and, with the addition of audio, let the narrative wash over us. The audio slideshow is still a very important but underutilized tool in our storytelling repertoire.

World Press Photo: What tips would you give to visual journalists entering the contest?
Keith W. Jenkins: Anyone entering this year's contest should only enter the work they feel represents their best effort. There are likely to be a lot of entries and limited time for the judges to get through them all. Often, a few weak entries from an individual or organization are enough to make the judges more likely to move quickly through their other entries. The result is that one's best effort, when buried under work not as good, has the potential to be overlooked. Edit your entry list carefully; enter and lead with your best.

World Press Photo: How do you think this year will differ from the previous year, in which you were also a judge?
Keith W. Jenkins: I am hoping that, this year, we will have more consistent quality in the multimedia contest. With World Press Photo having refined the entry rules, I expect that the work we see will truly reflect the best efforts at multimedia storytelling being created. The new rules will also make it easier for the judges to evaluate what they are seeing based on the visual and narrative qualities of each entry; allowing for a more uniform understanding of what truly outstanding work is. I am also looking forward to a much broader range of interactive projects. As platforms like cell phones and tablets mature, the nature of what constitutes quality visual narratives will also evolve. World Press Photo must reflect this in its contest and help set the bar for future experiments and evolution.

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