Antoinette Hoes is an expert in the field of online media and communications.
She is head of strategy at Tribal DDB Amsterdam, delivering the best thinking to both the creative and the business side of the company. As managing director of Leylines BV, she advised businesses on online media strategy and implementation, including online PR, advertising, seeding, blogvertising, advergames, and presence in social networks.
She has worked as strategy director for various advertising agencies; consulted on business development and IT; and been a consultant for innovation within the creative industry. She lectures on new media management and interactive advertising at the Hogeschool Utrecht and at Beeckestijn Business School.
She is also on the advisory council of Virtueel Platform, an industry group that promotes Dutch e-culture and is active in international new media culture networks.